SEMrush is a keyword research tool that helps you analyze your own website or even your competitors. It is a very important tool for Internet marketers, search engine analysts, website owners, or anyone who is interested in keyword research.
SEMrush is a free tool as well as a paid tool, so go ahead and then create a free account in order to find out what it is all about. Once you have an account will be able to analyze your own website or just about any other on the Internet.
With over 100 full-time employees SEMrush has 2 offices, one in Philadelphia and the other in St Petersburg, Russia. If you’re not new to the world of SEO then you should be aware of their famous browser plugin called as SEOquake. SEMrush offers this plugin for free and has more than 2 million downloads so far. If you haven’t tried it yet we recommend you give it a try:
We will try to list out some of the basic SEMrush features that you can avail yourself from an account:
- organic research
- advertising research
- this advertising
- product listing ads
- keyword research
And some of the tools that you get with an account includes:
- position tracking
- domain vs domain tracking
- keyword difficulty
- site audit
And then there is a section for ranks:
- SEMrush rank
- winners & losers
These are the main sections that you can find when you’re logged into your SEMrush account. Let me try to explain to you what some of these options can mean to you.
On the homepage, you will find a search box where you can enter a domain name, keyword or any URL that you want to. To help you understand better I have typed in eBay.com as an example. So after you type in the URL just hit enter and be amazed to find a lot of important data on a single page.
So in our case, we have used eBay.com, and let me give you some idea about what is on the screen. Before I look any further I have an option to choose to see the Google data from over 26 countries for that domain. By default, it is set to Google US. And also I can switch between the data for desktop and mobile.
Let’s dig into the data that is on the screen right now for eBay. I can see the organic search data with the keywords for it. It also has data for its paid search, backlinks and also displays advertising that eBay spends on. Then there is a whole lot of information for both organic keywords as well as ads keywords.
Under the top keywords section, I can find all the keywords (it’s huge) that eBay ranks for on Google. It also has the main competitors of eBay along with the competitive position of its place on the Internet. And there is a similar kind of data for the ads keywords as well.
And the data mining doesn’t stop right there, you can also see some of the sample ads that eBay has opted for. There is a huge load of data for the URL, it includes the backlinks, and nofollow vs follow along with backlinks types, referring domains, indexed pages, and the latest publishers with landing pages.
By this time should be able to get an idea of what this tool is all about. If you are interested in data mining, keyword searching or you are an SEO this tool can come in handy, to say the least.
These are some of the reasons why I feel SEMrush is one of the best tools in its category:
- In a matter of seconds, you can get a lot of data related to a website.
- SEMrush can get you Google data from over 26 countries for the top 20 positions from its index.
- It also helps you not just with the organic data but also let the ads data.
- You can easily understand your main competitors from the search engine.
- With the SEMrush tools, you can track keyword positions and also have one-on-one domain analysis.
- With the site audit option, you can really take control of your website and make it a better web property.
So go ahead and then create a free account and try to experience it yourself before you wish to upgrade to a paid account. Personally, it has helped me a lot with my websites and I’m sure you can make the best out of this search engine marketing tool called SEMrush.com.